Cupra Terramar – First Drive

Cupra has been a quiet achiever locally, landing here in 2021 as the performance arm of Seat.

The new brand, named after Cup Racing in Europe, entered the market here with just one model (Ateca). It only had one outlet in Auckland too.

Before long sales of the distinctive vehicles with their copper hues eclipsed those of parent company Seat. Eventually, importers EMD stopped bringing in Seat offerings, concentrating instead on Cupra models.